Romandie, German speaking Switzerland
The hardest border to cross is sometimes inside the country.
Between Geneva and Zurich, the language changes, and so does the way people decide, negotiate and build trust. Leadr helps Swiss companies grow on the other side of the language border.
Two business cultures
One country, two markets.
The working language
A German speaking counterpart expects a first conversation in German, a French speaking one in French. This is often where everything starts, or where everything stops.
The networks
Professional associations, chambers of commerce and business circles are largely organised by language region.
The references
A client reference in Lausanne carries little weight in St. Gallen. Credibility has to be rebuilt locally.
The customs
Style of communication, pace of decisions, the way an offer is presented: expectations differ.
Our role
Crossing the Röstigraben, in both directions.
Target
The most promising cantons and sectors on the other side of the language border.
Adapt your message
Presentation, arguments and materials designed for the target market, not simply translated.
Make introductions
The decision makers and networks of the target region, approached directly.
Frequently asked questions
Crossing the Röstigraben: your questions.
What is the Röstigraben, and why does it matter in business?
It is the cultural border between French- and German-speaking Switzerland. Beyond language, buying habits, decision-making and professional networks differ. An offer that works in Lausanne often has to be rethought for Zurich or Basel.
Can you prospect in German-speaking Switzerland in French?
For a few contacts, sometimes. To build real business, no: German-speaking decision-makers expect conversations in German and materials designed for their codes, not just a translation. We prepare the approach and introduce you to the right people.
How can a German-speaking Swiss company grow in French-speaking Switzerland?
By adapting its message to the French-speaking market, closer to French culture in tone and relationships, and by relying on local partners. We identify the decision-makers and networks in French-speaking Switzerland that matter for your sector.
Do I need an address in the other language region?
Not at first. A presence is built through clients first. An address or a local team makes sense later, when the business calls for it.
Ready to cross the Röstigraben?
A first meeting to identify where to start.
Introductory call, no commitment. You choose your slot.